In a groundbreaking move blending sports, entertainment, and e-commerce, Shopee has unveiled Brazilian football legend Ronaldinho Gaúcho as the face of its highly anticipated Consumer Day campaign. The former Ballon d’Or winner, known for his dazzling footwork and infectious charisma, now takes center stage in a vibrant commercial that kicks off a shopping extravaganza unlike any other.
A Star in a Virtual Playground
The commercial, which premiered on February 24 across multiple platforms, transports viewers into a world where shopping meets virtual adventure. Ronaldinho, in a scene reminiscent of his best moments on the pitch, finds an unbeatable deal on a video game through Shopee. In a playful twist, he is pulled into a digital realm where he takes on new challenges, even displaying his musical flair on percussion instruments—a nod to his iconic presence at the 2018 World Cup.
Consumer Day: Shopee’s Version of Black Friday
Shopee’s annual “15.03” event has become a staple in the retail calendar, offering millions of users access to exclusive deals. This year, the platform is going all out, providing an astonishing R$10 million in discount vouchers, plus additional free shipping perks. As consumer anticipation builds, Shopee is ensuring that shopping fever reaches its peak with engaging promotions and celebrity collaborations.
Big Wins Await Shoppers
Beyond the discounts, Shopee is elevating the excitement with high-stakes giveaways. Three lucky winners will receive R$30,000 in ShopeePay credits, usable for an entire year. Meanwhile, football enthusiasts have a chance to secure a rare collectible—one of three soccer balls personally signed by Ronaldinho during the campaign shoot.
Live Entertainment and Exclusive Deals
Adding to the shopping spectacle, Shopee is hosting a trio of live-streamed events featuring exclusive promotions and guest appearances by popular influencers, including Léo Stronda and Viih Tube. These interactive sessions promise a blend of entertainment, real-time shopping, and surprise deals that will keep audiences engaged until the grand finale on March 16.
As Shopee gears up for its most significant retail event of the first half of the year, one thing is certain—Ronaldinho Gaúcho isn’t just making history on the football field; he’s now leaving his mark in the world of e-commerce.
