LALIGA has taken another bold step in its innovative digital strategy by launching an official Arabic TikTok account, further cementing its position as the world’s most followed football league. With over 245 million followers across 16 platforms and content available in 20 languages, LALIGA continues to break barriers in connecting with global football enthusiasts. This latest move underscores the league’s dedication to engaging with its passionate fanbase in the Middle East and North Africa (MENA) region, offering tailored content that resonates with Arab audiences.
The launch of the Arabic TikTok account comes as part of LALIGA’s ongoing efforts to deepen its relationship with TikTok, both globally and regionally. This initiative is particularly significant given the MENA region’s growing influence in the football world and the massive engagement LALIGA has already seen on its international TikTok account, where Arabic-focused content has amassed millions of views in recent seasons. The new account is designed to deliver even more localized, high-quality content that celebrates the unique culture and passion of Arab football fans.
This milestone also aligns with LALIGA’s celebration of a decade of operations in the MENA region, marking 10 years since the establishment of its regional office. The league’s commitment to the region is further highlighted by its focus on creating content that not only entertains but also honors the contributions of Arab players and fans to the sport.
A New Era of Engagement for Arab Football Fans
Maite Ventura, Managing Director of LALIGA MENA, shared her excitement about the launch: “Introducing our Arabic TikTok account is a proud moment for us. It reflects our unwavering commitment to the MENA region and our desire to bring fans closer to the game they love. We understand the importance of delivering content that speaks directly to our Arab audience, and this platform allows us to do just that.”
Mohamed Harb, Head of Partnerships at TikTok MENA, echoed this sentiment: “We’re excited to collaborate with LALIGA on this groundbreaking initiative. The Arabic TikTok account is a testament to the league’s dedication to fostering a deeper connection with its fans. It’s a space where the TikTok community can celebrate their love for football while embracing the rich cultural heritage of the Arab world.”
What Fans Can Expect
The LALIGA Arabic TikTok account will feature a wide array of content designed to captivate and engage fans. From thrilling highlights of LALIGA EA Sports matches to exclusive behind-the-scenes footage, the account will bring fans closer to the action as the season unfolds. Additionally, the platform will pay tribute to football legends who have left an indelible mark on LALIGA, including icons like Lionel Messi, Cristiano Ronaldo, and Diego Maradona.
In a nod to the growing influence of Arab players in the league, the account will also shine a spotlight on over 80 footballers from countries such as Morocco, Algeria, Tunisia, Egypt, Saudi Arabia, and Qatar, who have made significant contributions to LALIGA’s storied history.
Beyond match highlights and player features, the account will collaborate with popular Arab football influencers to create unique, culturally relevant content. This diverse offering ensures that fans of all ages can enjoy a dynamic digital experience that combines entertainment, education, and a celebration of their shared love for the game.
A Global League with a Local Touch
LALIGA’s new Arabic TikTok account is more than just a platform—it’s a bridge that connects the league with its loyal fanbase in the MENA region. By delivering content in Arabic and highlighting the region’s contributions to football, LALIGA is not only expanding its global reach but also reinforcing its commitment to inclusivity and cultural relevance.
As the league continues to innovate and adapt to the evolving digital landscape, one thing remains clear: LALIGA is dedicated to bringing fans closer to the heart of the game, no matter where they are in the world.
